The Tipping Point is truly a book about marketing. After finally getting around to it far after many others, I find it to still be relevant. Gladwell's Tipping Point has been on my list of reads for a long time. Additionally, several of the topics lack objectivity. As much as I enjoyed reading this book, and find his concepts thought-provoking, I am deeply concerned that many of the theories lack empirical standards. Instead, he extrapolates situation to justify his premise. Though he refers to other studies, there is no evidence of attempt at replication. Though engaging, Gladwell fails to substantiate his theories with scientific evidence. The Power of Context is defined by circumstances within the environment. The Stickiness Factor is that which makes a concept memorable. The Law of the Few relies on a minority of people precipitating change, including Connectors - those who link people together, Mavens - the problem solvers, and Salesmen - the persuaders who convince others based on an imperceptible quality that makes people want to agree with them. In this context, he highlights three agents of change: The Law of the Few, the Stickiness Factor, and the Power of Context. In this well-written, engaging book, Gladwell utilizes epidemiology to describe the advent of social change. All were neat when they weren't overused, now we are inundated with e-mails everyday and we don't take the time to respond to most and if we do, it's usually very short.Ī lot of good information packed into this book for business as well as sociology. They are the critical point for the "tipping" of word-of-mouth epidemic.ĭid enjoy the Afterword that the author added to this book because he addressed e-mail and it's overuse. Salesmen: People with the skills to persuade us when we aren't sure. They come off an airplane knowing names of several new people in their lives.People with the gift of "bringing the world together." Connectors are the social glue-they spread the word. Interesting to note, that a connector is not out for self-serving goals, i.e., authors acquiring massive GRs friends, but they are more observers who genuinely like people. Not just close friends, but acquaintances. They are the messengers.Ĭonnectors: People who KNOW a lot of people. "Mavens have the knowledge and social skills to start a word-of-mouth epidemic." Mavens are the data banks. They thoroughly research products or businesses and like to stay in the "know" about many things. Mavens: People that are very particular about products. The author introduced the following labels: The Tipping Point explains the phenomenon of why some products, businesses, authors, etc become hugely successful (tip) while others never seem to break apart from the masses as anything special. are clearly out of date but resonate even now. Some examples used early on are carried through the entire book, i.e., Hush Puppies (shoe) fad, AIDS, etc. The author did a decent job putting information together in a clear, concise manner and I enjoyed the examples used throughout the book. This was an ok, easy to read non-fiction, business/sociology book.
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